The Basics of Social Media Marketing for Small Business -

While the importance of social media marketing has grown, it’s never been more essential to small businesses than now.

Getting Started: How to Create a Social Media Marketing Strategy for Small Businesses:

The Impact of Social Media M...

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Google Cautions Against Using Too Many Internal Links -

Google says using too many internal links on the same page can dilute their value.

Internal links are important for SEO as they send signals to Google about which pages are most important to a particular website. They don’t send the same ...

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19 Pesky Google Ads Disapprovals and How to Fix Them -

Google Ads disapprovals happen all the time. They come from an automated review process, which doesn’t think through context like a person would. So, more often than not, disapprovals are mistakenly "incorrect".

The way disapprovals work i...

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What is Earned Media? Improve Your Content Marketing Strategy -

Content and media marketing is a key element of every business’ marketing strategy (or, at least, it should be!). Not only can strong content from and about your business have a huge impact on your SEO and overall ranking in search...

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How to Respond to Positive and Negative Reviews -

Do you respond to all your online reviews?

Online reviews are critical to the success of a local business, with 93% of consumers saying online reviews impact their purchasing decisions. Responding to online reviews is another critical piece in ...

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12 Revealing Post-COVID Marketing Statistics (& How to Act on Them) -

1. The average daily time spent with digital media is now almost 8 hours.
2. Paid search and social were the only two channels to maintain positive growth rates during the pandemic.
3. Digital ad fraud will cause a $15.9 bill...

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10 Top Digital Marketing Trends to Watch Through 2021 -

1. Digital Changes in Consumer Behavior Are Here to Stay.
2. Marketers Need to Get Ahead of Consumer Demand with Real-Time Insight.
3. Improving Content Velocity and Quality to Get the Edge.
4. Customers Are Looking to Brands to Deliver Co...

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How to Make Sure Your Email Pops Up in Your Subscribers’ Inboxes -

Email is still the most effective tool at any digital marketer’s disposal:

* Emails have the highest return on investment (Constant Contact).

* Almost 80% of B2B marketers say email proves to be the most successful channel fo...

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New on Google Local Search Results -

Google has launched a new label in the local search results, both the local pack in Google Search and in the Google local results in Google Maps. Click link for more.

#conquerlocal #smallbusiness #localbusiness


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