Posted on Jun 21, 2021

Pinpoint Local Norcross

12 Revealing Post-COVID Marketing Statistics (& How to Act on Them) -

1. The average daily time spent with digital media is now almost 8 hours.
2. Paid search and social were the only two channels to maintain positive growth rates during the pandemic.
3. Digital ad fraud will cause a $15.9 billion loss for US advertisers in 2021.
4. In 2021, digital ad spend worldwide will reach $389B, which is 14.6% more than 2020.
5. US ecommerce sales grew by 20% in 2020.
6. By 2024, China is predicted to have the highest increase in ecommerce sales compared to Europe, the US, and the rest of the world.
7. One of the top drivers of increased video usage in 2020 was to find information about a brand, product, or service.
8. US programmatic display ad spend will rebound to 24% growth in 2021.
9. More than 20% of marketers say that the success of their marketing channels in 2020 was measured by the number of leads generated.
10. 60% of marketers don't know about Core Web Vitals.
11. Mobile accounts for over two-thirds of total US paid search ad clicks across Google and Bing.
12. TikTok ad spend is expected to grow 44% in 2021, which is 5% more than Facebook.

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